This is a really bad comparaison. Expedia didn't build their services in a way that makes the users think the hotel they are booking belongs to expedia. No one

This is a really bad comparaison. Expedia didn't build their services in a way that makes the users think the hotel they are booking belongs to expedia. No one is going to buy an Air-France flight from them and expect the plane to be flown by Expedia employees