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Well in this case they're sacrificing their cash cow (search) for a social network that is optimistically 1/10th the size of Facebook. I would argue the precis
by bishnu 15y ago
Well in this case they're sacrificing their cash cow (search) for a social network that is optimistically 1/10th the size of Facebook. I would argue the precise opposite is happening here - SPYW represents an effort to innovate, and nobody is getting "complacent". Whether or not it's too radical is another story.
- moocow01 15y agoSPYW may have some hints of efforts toward innovation in search but its much more predominantly a defensive move by Google as was Google+ against leading social networks (obviously most notably Facebook and Twitter). Defensive moves are necessary and good in business terms but honestly when you start playing defense all the time your getting to be on the other side of the hill. Its just part of the natural evolution of successful companies.