I think the argument is that whatever search option you choose to use will inherently have the same problems Noise isn't just the paid ads, it's the websites g

I think the argument is that whatever search option you choose to use will inherently have the same problems Noise isn't just the paid ads, it's the websites gaming SEO for valuable searches. And that is not isolated to Google > more valuable the related search is per amount spent on advertising, the more the noise and as result, more resources user will need to spend to enhance the signal Sums it quite well really