None of those were core to Intel's business in the way GPUs are likely going to be going forward. The closer integration of CPUs and GPUs is an industry wide tr

None of those were core to Intel's business in the way GPUs are likely going to be going forward. The closer integration of CPUs and GPUs is an industry wide trend with Apple, Nvidia, AMD, and Intel all trying to eliminate the need to go off-chip for as much as possible. Things can be dramatically faster and more efficient across both consumer and server workloads if everything is just part of the same actual chip and you don't have to go out and use things which are plugged into the motherboard. Making that work is a lot easier if you have both your own CPU and GPU architectures. Apple has both in the M1, Nvidia is pairing ARM cores with its GPUs, AMD obviously makes both, and Intel is trying to get in on the game. They recognize that having their own GPU designs are going to be very important to both their consumer and HPC products going forward, especially as use-cases which rely on GPU or GPU-like acceleration (AI stuff) proliferate. Having competitive GPU designs is critical to their future competitiveness.