It is true that mobile usage is going through the roof and there is no doubt there is a legitimate gold rush happening right now. Nevertheless, I would like to

It is true that mobile usage is going through the roof and there is no doubt there is a legitimate gold rush happening right now. Nevertheless, I would like to raise a few points/questions with the reasoning in this analysis, somewhat in defense of the web: 1. Mobile apps provide a different mix of functionality when compared to the web (particularly on our PCs). Quite a few mobile apps are simply games, various time no-value-add time sinks and other similar non-connected activities. Hence, I am unsure about the merit of comparing 60 minutes inside of a web browser to 60 minutes on a mobile app. (On the other hand, perhaps facebook usage more than compensates for all this) 2. One reason mobile usage is so high is that our smartphones are always with us and many of us chronically play with them when we have more than a 15 second pause. Again, I am unsure about the "quality" of the interaction during these times. 3. It seems that many mobile apps - the huge hits notwithstanding - solve small, yet meaningful problems in a cool way. This is great, but it eventually yields a lackluster impact - both financially and in terms of the effect on society - and it makes for a real tough proposition to develop mobile apps as a team (read multiple people) and expect to sustainably "grow" a business. Yes, the barren solution space is huge, but the bang for the time spent is also smaller on average. In contrast, the web now provides really large flexibility in solving a range of problems at various depths. 4. It also seems that several impressive startups are leveraging the mobile platform as an add-on to their web-based presence, another channel to solve problems on or a value enhancer to the tech. There is 0 doubt in my mind that mobile is here to grow in this sense. All in all, applications that leverage mobile have a large empty space to fill. However, people should not just jump into mobile because it seems to be the "rage".