I went from having never heard of him to knowing him as the guy with the company that landed two rocket boosters on live TV. And that was the extent of my engag

I went from having never heard of him to knowing him as the guy with the company that landed two rocket boosters on live TV. And that was the extent of my engagement with his persona, so he could easily have maintained a positive impression by just being careful with public statements. Making spaceflight exciting again was huge and it must have taken an incredible engineering effort to get semi-reliable high-definition live streams from multiple angles on and around rockets. And then Twitter brain.