I don't remember any example right now, but lot of system utilities in Windows 7 has such an alternate description in metadata discoverable through Windows star

I don't remember any example right now, but lot of system utilities in Windows 7 has such an alternate description in metadata discoverable through Windows start search input. I've found similar behaviour in IOS - I've typed 'pocket' into IOS spotlight to launch PocketCasts app forgetting that it changed name to Casts. The app has been found nevertheless.