End of the day the sentiment shifts to "people are not forced to buy my products and if they do anyway, why wouldn't we extract as much from the market as we ca

End of the day the sentiment shifts to "people are not forced to buy my products and if they do anyway, why wouldn't we extract as much from the market as we can for the work we already did", which is a fair position to have. You did some work, if you can sell it for 10 instead of 5 and make them come back to you instead of a random when they need help, why not? You'd be surprised how easy is to change your mind when it's your own work or company, yet still be outraged at others when they do it. It's very common.