It’s only a truism if focusing on the cash wasn’t an area you could put focus on. Plenty of potentially successful startups fail because they manage their cash

It’s only a truism if focusing on the cash wasn’t an area you could put focus on. Plenty of potentially successful startups fail because they manage their cash poorly, even when they have a product people want. As you can see from the article, you can put a specific focus on improving your cash position making it less likely to run out of money.