I think you're right about that, but it feels like there's a different approach you could take if you were willing to not be a billion dollar company. If you wa

I think you're right about that, but it feels like there's a different approach you could take if you were willing to not be a billion dollar company. If you wanted to run a small printer manufacturer, with a hundred people or so, you could design a printer once, sell it for enough to cover most of the cost of manufacturing (but not the loss leader pricing of an HP), then sell the ink for cost plus whatever percentage makes you profitable. If the main cost is design, then limit the design. Don't come out with a new model every year. Don't have a dozen products. Sell a color laser printer with USB-C and wifi, that's it. Have a black and white SKU if needed. What other major innovations in printer technology do we need?