First, I think there are two kinds of marketing: 1. "Brute-force" marketing: hit everyone in a wide area with your message, without much consideration for the

First, I think there are two kinds of marketing: 1. "Brute-force" marketing: hit everyone in a wide area with your message, without much consideration for the target audience. The focus is on you and your product/service. 99% of marketing is done this way. 2. "Precision" marketing: acute focus on the target audience with a deep understanding of their desires, needs, and fears. Don't waste time/resources hitting people not interested in your product/service. I think this is more effective, but it is also much more difficult and requires more effort. Thus this type of marketing is much less common. There are times when brute force marketing is enough. Everyone is already familiar with Coke, so they just need to remind people Coke tastes good. However people usually find brute force marketing annoying. And if people don't know/trust your product/service already, it will probably be far less effective. --- Here are some of the best resources to learn precision marketing: - https://www.consulting.com/ https://www.consulting.com/ teaches precision marketing in the most "scientific," engineering-like way. However it's also very wordy and could be edited down to about 20% of its actual length. - https://expertsecrets.com/ https://expertsecrets.com/ is like the greatest hits collection of effective (precision) marketing techniques. Short and well-written, too. - Gary Halbert was probably the first person to publish and teach precision marketing to a larger, more general audience. Here's his HOWTO: https://www.thegaryhalbertletter.com/newsletters/zfkj_hands_on_experience.htm https://www.thegaryhalbertletter.com/newsletters/zfkj_hands_... Note: I coined the terms "precision marketing" and "brute-force marketing." I needed a way to differentiate the marketing I wanted to use/learn/teach vs. the marketing most people are familiar with. It's also more commonly called "direct response" marketing.