Marketing is the skill of pairing consumer interest to business need. There are many different expressions of this, and they reflect different marketing ideolog

Marketing is the skill of pairing consumer interest to business need. There are many different expressions of this, and they reflect different marketing ideologies. To get started in the space, its helpful to think about how you decide to purchase something. That will tell you a bit about what kind of consumer you are. You can then read about how companies attempt to "reach" consumers like you, and what makes you different from other consumers.