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That makes no sense. It seems you're confused about KYC. It's a screening process that blocks known bad actors (eg: in finance that is anyone convicted of certa
by manigandham 4y ago
That makes no sense. It seems you're confused about KYC. It's a screening process that blocks known bad actors (eg: in finance that is anyone convicted of certain crimes, on watchlists, denied by regions or sanctions, etc). Most advertisers would not be affected at all.
By the way, this is already done since Google does check advertiser accounts against various sanctions and watchlists as part of dosing business in every country they operate in.
- shadowgovt 4y agoSo if it's already done, it's not sufficient to stop bad advertisers?
- manigandham 4y agoIt’s done for governmental and judicial issues like not working with terrorist organizations. It’s not accounting for bad advertiser history and related behaviors and connections. The point is that it’s not a resource or scale issue (as you keep arguing), but a profit and incentives issue as I said before.
- shadowgovt 4y agoSo a credit score but for the ad industry.