There's no downside to losing trust as long as you have a monopoly and none of the alternatives are any better (and they are not - Bing, Yahoo, etc - all ad-fun

There's no downside to losing trust as long as you have a monopoly and none of the alternatives are any better (and they are not - Bing, Yahoo, etc - all ad-funded search engines will have the exact same problem). But even if we accept that there is a downside, it's clearly not enough because this problem keeps happening again and again. Whatever downside there is needs to be increased by a few orders of magnitude for them to take the problem seriously.