Be that as it may, the experience of using an app is different from using a website. For one, and remember this is for the normal user, there is less searching

Be that as it may, the experience of using an app is different from using a website. For one, and remember this is for the normal user, there is less searching involved which means less keyboard time, which means faster. That, and an app seems to have more authority than a website. "This is Facebook, and I know it." sort of thing.