Why would I care if this easy for Google? I'm saying that we need to provide a government led "incentive". If Google becomes financially (criminally?) liable fo

Why would I care if this easy for Google? I'm saying that we need to provide a government led "incentive". If Google becomes financially (criminally?) liable for the damage they cause with fraudulent ads, they would quickly implement a way to solve the problem. If I you mean it's difficult to regulate for the government, why? They don't need to find the fraudulent ads, someone who has been affected just needs to provide evidence and get a ruling against Google for "hosting" it.