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I think the issue with that, is that some of the most common and profitable advertising is programmatic, like retargeting and lookalike campaigns. E.g. you sear
by dangrossman 4y ago
I think the issue with that, is that some of the most common and profitable advertising is programmatic, like retargeting and lookalike campaigns. E.g. you search for a mattress and for a few days to weeks after, you see ads from two dozen different mattress companies everywhere on the web and social media. As a site owner, 1000 people look at your site and could see 1000 different advertisers targeting them as individuals. It's not realistic for you to rate 1000 different advertisers per day, nor will the ratings be helpful if tomorrow's visitors are being targeted by a whole different set of advertisers than today's. Any boutique ad network you create that doesn't allow programmatic advertising is going to have far fewer advertisers and far less money being spent, so publishers largely won't be interested in switching.
- JohnFen 4y ago> some of the most common and profitable advertising is programmatic Correct. Programmatic ads in general should not exist. There's no way to do them safely, or to do them without spying on everyone.
- somethoughts 4y agoI think there is some huge missing gap for an offering that's something between: - Youtube sponsorship where an advertiser/brand actually reaches out directly to each publisher/influencer - Google ads where there is zero relationship between the two parties and most of the times ads that show up on your blog targeting a specific niche has no relation to your content
- Nextgrid 4y ago> Youtube sponsorship where an advertiser/brand actually reaches out directly to each publisher/influencer Considering how many dodgy, unsafe, counterfeit or outright scam products I've seen advertised as sponsorships, I'm not sure this helps.
- somethoughts 4y agoGood point!