author here. Next steps would be to define with great details what the actual customer needs are, through diligent customer research, and identifying untapped

author here. Next steps would be to define with great details what the actual customer needs are, through diligent customer research, and identifying untapped opportunities. I don’t know if those currently exist for dishwashers. But in general, you’re looking for pain points that have been ignored by the market because nobody has fully grasped the picture of the customer needs before. In that way, frameworks like Jobs-To-Be-Done or customer personas, while they may seem very “mechanical” offer deterministic disciplines to maximize the chances of encountering fresh insights and thus build innovative solutions.