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It'd be interesting if there were some ad network that could use "social scoring" in a way that is analogous to Uber/Airbnb between riders-drivers, guests-hosts

It'd be interesting if there were some ad network that could use "social scoring" in a way that is analogous to Uber/Airbnb between riders-drivers, guests-hosts, etc.. Publishers could rate their advertisers for ads showing up on their site and advertisers could rate publishers they are being matched with. In some way these scores could effect the search result ads that are shown. Not saying Google necessarily would/should try this but some other smaller ad/search network. I think it probably would work about the same as Uber/Airbnb, etc. - which is to say sort of working to at least get the most egregious offenders off the network with some annecodotal false positives.

dangrossman 4y ago
I think the issue with that, is that some of the most common and profitable advertising is programmatic, like retargeting and lookalike campaigns. E.g. you search for a mattress and for a few days to weeks after, you see ads from two dozen different mattress companies everywhere on the web and social media. As a site owner, 1000 people look at your site and could see 1000 different advertisers targeting them as individuals. It's not realistic for you to rate 1000 different advertisers per day, nor will the ratings be helpful if tomorrow's visitors are being targeted by a whole different set of advertisers than today's. Any boutique ad network you create that doesn't allow programmatic advertising is going to have far fewer advertisers and far less money being spent, so publishers largely won't be interested in switching.
- JohnFen 4y ago
  > some of the most common and profitable advertising is programmatic Correct. Programmatic ads in general should not exist. There's no way to do them safely, or to do them without spying on everyone.
- somethoughts 4y ago
  I think there is some huge missing gap for an offering that's something between: - Youtube sponsorship where an advertiser/brand actually reaches out directly to each publisher/influencer - Google ads where there is zero relationship between the two parties and most of the times ads that show up on your blog targeting a specific niche has no relation to your content
  - Nextgrid 4y ago
    > Youtube sponsorship where an advertiser/brand actually reaches out directly to each publisher/influencer Considering how many dodgy, unsafe, counterfeit or outright scam products I've seen advertised as sponsorships, I'm not sure this helps.
    - somethoughts 4y ago
      Good point!
deleted 4y ago
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dangrossman 4y ago

I think the issue with that, is that some of the most common and profitable advertising is programmatic, like retargeting and lookalike campaigns. E.g. you search for a mattress and for a few days to weeks after, you see ads from two dozen different mattress companies everywhere on the web and social media. As a site owner, 1000 people look at your site and could see 1000 different advertisers targeting them as individuals. It's not realistic for you to rate 1000 different advertisers per day, nor will the ratings be helpful if tomorrow's visitors are being targeted by a whole different set of advertisers than today's. Any boutique ad network you create that doesn't allow programmatic advertising is going to have far fewer advertisers and far less money being spent, so publishers largely won't be interested in switching.

JohnFen 4y ago
> some of the most common and profitable advertising is programmatic Correct. Programmatic ads in general should not exist. There's no way to do them safely, or to do them without spying on everyone.
somethoughts 4y ago
I think there is some huge missing gap for an offering that's something between: - Youtube sponsorship where an advertiser/brand actually reaches out directly to each publisher/influencer - Google ads where there is zero relationship between the two parties and most of the times ads that show up on your blog targeting a specific niche has no relation to your content
- Nextgrid 4y ago
  > Youtube sponsorship where an advertiser/brand actually reaches out directly to each publisher/influencer Considering how many dodgy, unsafe, counterfeit or outright scam products I've seen advertised as sponsorships, I'm not sure this helps.
  - somethoughts 4y ago
    Good point!

deleted 4y ago

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