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That's when I learned what a greedy exploitative platform it is I bought a game (Spelunky) on the Switch online shop. Nintendo then proceeded to send me consta

That's when I learned what a greedy exploitative platform it is I bought a game (Spelunky) on the Switch online shop. Nintendo then proceeded to send me constant emails about how my “coins are expiring.” So they award coins for purchases which you can save up to get “free” games, but then make them gradually expire if you don’t use them. What kind of high pressure sales tactic is this? I was really turned off. I can see how this would be highly manipulative to kids though. Why is Nintendo doing this crap? They’re a privately owned, family-run company. They don’t have outside shareholders to please. They could just choose to be less profitable and focus on protecting their family-friendly brand. This excessive greed is highly unseemly.

atdrummond 4y ago
For what it is worth, the Yamauchi family has been slowly selling their portion of the company for nearly a decade. (https://www.campdenfb.com/article/nintendo-heirs-sell-stake-family-firm https://www.campdenfb.com/article/nintendo-heirs-sell-stake-...). The shareholder structure is the only thing keeping in control and they definitely care about how happy shareholders are. Luckily, the particular shareholders they are concerned with tend to hold for an extremely long period of time (Japanese banks and holding cos).
- konichi-value 4y ago
  Actually, their largest shareholder after the Yamauchi family is The Public Investment Fund of The Kingdom of Saudi Arabia
endemic 4y ago
The coins are a "fun" value add thing. You can get small discounts on digital games if you use the gold ones. The silver ones can get you various digital/physical goodies. You're not missing out if you don't use them.
- chongli 4y ago
  Why make them expire though? Even worse, they expire the coins gradually, stretching it out as long as possible, like radioactive decay. And they send you an email to remind you every time a few coins expire. This is not fun! This is straightforward psychological manipulation! It’s taking people’s loss aversion [1] and grinding it as hard as possible for as much profit as they can. This is especially bad when you consider that they are a family-oriented company that primarily markets to children. [1] https://en.wikipedia.org/wiki/Loss_aversion https://en.wikipedia.org/wiki/Loss_aversion
  - mewse 4y ago
    I don't believe that's true; unused gold coins expire at the end of the same month during which you acquired them, one year later. (I believe silver/platinum coins are similar, but only last six months) So for example if you acquired 10 gold coins during July 2020 (it doesn't matter when or how many purchases or how spread they are through the month), all ten of those coins would expire simultaneously at the end of July 2021, while any coins you acquired later would remain. It's not a radioactive decay at all; it's a simple expiration date on each individual coin, like you get on coupons or other incentive programs. The coins expire for the same reason that coupons expire, airline loyalty program miles expire, etc -- they're a liability on the company's balance sheet which potentially could build up infinitely if there wasn't some limit to how long they needed to be tracked and redeemable.
  - super256 4y ago
    I never got such an email, so I guess you are subscribed to their newsletter? Just unsubscribe if that's the case. Regarding e-shop: I'd never let my hypothetical children have access to any kind of e-shop where you can purchase without me having to confirm. Parental controls FTW. The alternative is to uncheck “save payment method for future purchases”.
Danieru 4y ago
The coins, both the giving of and the expiring, are 100% a Japanese culture thing. Most japanese residents can tell you near every store will have a points card system where you get 1% back in points. Or 0.5% for the stingy super markets. What is lesser known is that by law such points, and even digital in-game currency, must expire else be considered money and regulated as such.

atdrummond 4y ago

For what it is worth, the Yamauchi family has been slowly selling their portion of the company for nearly a decade. (https://www.campdenfb.com/article/nintendo-heirs-sell-stake-family-firm https://www.campdenfb.com/article/nintendo-heirs-sell-stake-...). The shareholder structure is the only thing keeping in control and they definitely care about how happy shareholders are. Luckily, the particular shareholders they are concerned with tend to hold for an extremely long period of time (Japanese banks and holding cos).

konichi-value 4y ago
Actually, their largest shareholder after the Yamauchi family is The Public Investment Fund of The Kingdom of Saudi Arabia

endemic 4y ago

The coins are a "fun" value add thing. You can get small discounts on digital games if you use the gold ones. The silver ones can get you various digital/physical goodies. You're not missing out if you don't use them.

chongli 4y ago
Why make them expire though? Even worse, they expire the coins gradually, stretching it out as long as possible, like radioactive decay. And they send you an email to remind you every time a few coins expire. This is not fun! This is straightforward psychological manipulation! It’s taking people’s loss aversion [1] and grinding it as hard as possible for as much profit as they can. This is especially bad when you consider that they are a family-oriented company that primarily markets to children. [1] https://en.wikipedia.org/wiki/Loss_aversion https://en.wikipedia.org/wiki/Loss_aversion
- mewse 4y ago
  I don't believe that's true; unused gold coins expire at the end of the same month during which you acquired them, one year later. (I believe silver/platinum coins are similar, but only last six months) So for example if you acquired 10 gold coins during July 2020 (it doesn't matter when or how many purchases or how spread they are through the month), all ten of those coins would expire simultaneously at the end of July 2021, while any coins you acquired later would remain. It's not a radioactive decay at all; it's a simple expiration date on each individual coin, like you get on coupons or other incentive programs. The coins expire for the same reason that coupons expire, airline loyalty program miles expire, etc -- they're a liability on the company's balance sheet which potentially could build up infinitely if there wasn't some limit to how long they needed to be tracked and redeemable.
- super256 4y ago
  I never got such an email, so I guess you are subscribed to their newsletter? Just unsubscribe if that's the case. Regarding e-shop: I'd never let my hypothetical children have access to any kind of e-shop where you can purchase without me having to confirm. Parental controls FTW. The alternative is to uncheck “save payment method for future purchases”.

Danieru 4y ago

The coins, both the giving of and the expiring, are 100% a Japanese culture thing. Most japanese residents can tell you near every store will have a points card system where you get 1% back in points. Or 0.5% for the stingy super markets. What is lesser known is that by law such points, and even digital in-game currency, must expire else be considered money and regulated as such.