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So is your new product going to do the same thing as old Basecamp? Are you targeting the same audience? Don't you think that's cannibalizing your own user base
by zavulon 15y ago
So is your new product going to do the same thing as old Basecamp? Are you targeting the same audience? Don't you think that's cannibalizing your own user base and helping your competitors?
Unless you're building the whole new product that serves a different purpose, and is only influenced by Basecamp - in that case, it makes sense.
- armandososa 15y agoThis is very Apple. If somebody is going to cannibalize our market anyway, we prefer to do it ourselves.
- aculver 15y agoIf they've identified a new approach to project collaboration that is superior to their existing product, it makes sense to develop it. If they don't, someone else will, and their prize will be a portion of 37signal's market share. Basecamp has been awesome for a wide range of users, but we're seeing other folks taking a stab at this space (e.g. https://trello.com/ https://trello.com/) and eventually someone is going to come up with something that is all around better for the average user. Why wait for the inevitable?
- jasonfried 15y agoIt does some of the things the existing Basecamp does. It doesn't do some of the things the existing Basecamp does. It does new things the existing Basecamp doesn't do. It's a new product with new ideas about what's important in a product like Basecamp. It's not the same as today's Basecamp, but it's still familiar to the millions who've used Basecamp.