When you ask the shopkeeper where the Pepsi is, and he insists on showing you a Coke knockoff while actively hiding the Pepsi from sight, that is when you stop

When you ask the shopkeeper where the Pepsi is, and he insists on showing you a Coke knockoff while actively hiding the Pepsi from sight, that is when you stop patronizing the store. This is what people in this thread are fired up about.