4 ms·
I worked at a Kroger in high school and I learned this fact then. A lady was assembling a big display for s’mores supplies (Hershey’s, Reese’s, brand name marsh
by tnel77 4y ago
I worked at a Kroger in high school and I learned this fact then. A lady was assembling a big display for s’mores supplies (Hershey’s, Reese’s, brand name marshmallows, and some graham crackers). They paid for a premium spot in the store right next to the checkout lanes since it was near Fourth of July and they wanted to maximize sales.
Even the placement on store shelves is paid for. The prime shelf space costs more than the bottom shelf, for example.
- propogandist 4y agoit’s more intricate than this. There is store shelf specific plans to define how inventory should be stocked at the SKU level on a given shelf. The distance between the price tags determine the actual shelf space facings usually, in addition to end-caps, which are very premium spaces. Most large grocers outsource all of this management to intermediary firms that “manage” shelf space for chains, selling and updating their retail merchandising based on marketing campaigns and sales data. You may find good pricing on brands/products on the lowest shelf, as they tend to be smaller firms that compete with the large players that pay premium for shelf-space, which is sustained by higher pricing.