I think the Alexa hardware has more or less reached maturity. And even the software side is probably going into regroup and harden mode. It's no longer going to

I think the Alexa hardware has more or less reached maturity. And even the software side is probably going into regroup and harden mode. It's no longer going to be your digital butler but a smart speaker that can play music and set alarms and tell you the weather and maybe turn the lights on. Which is altogether a much smaller vision than 2012 but something extremely useful and with a still growing base of users.