> As hype in the tech world turns feverishly to generative AI as the “next big thing”, the moment has caused many to ask hard questions of the previous “next bi

> As hype in the tech world turns feverishly to generative AI as the “next big thing”, the moment has caused many to ask hard questions of the previous “next big thing” — the much-lauded voice assistants from Amazon, Google, Apple, Microsoft and others. So Amazon Alexa is dying, Facebook VR and Microsoft won this round with ChatGPT, after it lost previous "big things" like search and mobile. What if instead of chasing illusory "next big things" and wasting resources in the process, companies concentrate on doing useful things now?