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I was surprised to pop into the comments and read the same in the first few top posts. Now I want a follow-up article from the author, haha.
by johnny_canuck 4y ago
I was surprised to pop into the comments and read the same in the first few top posts. Now I want a follow-up article from the author, haha.
- louison11 4y agoAuthor here. I don’t know if I’ll write a follow up but the comments prove my point for sure. I sense a lot of the naysayers here were triggered by the argument, which probably shows that I hit the right spot. Funny thing is none of what I’m sharing is novel, it’s based on the jobs-to-be-done framework, coined by a Harvard professor and used by some of the world’s most successful and innovative companies. It simply works. Beyond this framework, there is overall the idea that products should be problem-focused (customer research THEN development) as opposed to solution-focused (development THEN hoping it solves a real problem). For some reason, a lot of people get attached to their idea, their solution, and their ego prevents them from asking the hard questions (is this really useful to people?). Maybe I’ll write a follow up on the dynamics of denial involved in that. :-)