I’ve seen no ads on my AppleTV, other than what apps/services show me. However, each app in the top row gets to populate the top half of the screen with its ow

I’ve seen no ads on my AppleTV, other than what apps/services show me. However, each app in the top row gets to populate the top half of the screen with its own content. I primarily use Netflix, which just displays the shows I recently watched. Maybe other apps are showing you the ads you’re seeing?