4 ms·
The author uses a one-sentence writing style ubiquitous in "long-form" ad copy. You say one thing. Then another. And another. See how it hooks you? And mak
by Octokiddie 4y ago
The author uses a one-sentence writing style ubiquitous in "long-form" ad copy.
You say one thing.
Then another.
And another.
See how it hooks you?
And makes you want to read further?
Me neither. But apparently it "works" very well.
- deleted 4y ago[deleted]
- creakingstairs 4y agoTotally anecdotal but a lot of people seem to really struggle reading long paragraphs these days. So yeah it probably works for those people.
- ergonaught 4y agoIt doesn’t “work”; it helps you know what to skim and skip because of the already shallow engagement with the content. It isn’t writing intended for an engaged audience, which is to say it isn’t writing. It’s just copy.
- 8n4vidtmkvmk 4y agoThe paragraphs need to be visually formatted correctly. Correct width and spacing and such. Adding more line breaks doesn't help people read. It frustrates them because now they have to skip 5 "paragraphs" to get to the next talking point.
- badpun 4y agoFor me, couple-words paragraphs like the above should be reserved for the most profound realisation. I.e., if you manage to nail the essence of some complex and novel thought in a couple of words, then they really deserve to stand on their own, in a separate paragraph. There should at most a couple of these in any given book (at most). But, in practice, books are peppered with them, which, to me at least, is very cringeworthy.