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I'm pretty sure thats a feature for any app you put in the top row. If you have Netflix in that row it will show you recommended.

• mrowlinson 4y ago
  It is. Each app decides what goes at the top, not tvOS or some ad system. It’s why some apps show nothing there.
• zamnos 4y ago
  But I don't have to pay extra for those Netflix shows. If you don't have Apple TV+, those cost extra, making it far more of an ad than Netflix simply displaying other shows on their service.
• JohnFen 4y ago
  They're still ads, though.
• manicennui 4y ago
  Yes, I meant Apple TV the device.