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Apple TV shows promotions for apps in the top row. These are ads. They are often shows the user isn't interested in, but the service is interested in pushing.

• nemothekid 4y ago
  I'm pretty sure thats a feature for any app you put in the top row. If you have Netflix in that row it will show you recommended.
  • mrowlinson 4y ago
    It is. Each app decides what goes at the top, not tvOS or some ad system. It’s why some apps show nothing there.
  • zamnos 4y ago
    But I don't have to pay extra for those Netflix shows. If you don't have Apple TV+, those cost extra, making it far more of an ad than Netflix simply displaying other shows on their service.
  • JohnFen 4y ago
    They're still ads, though.
  • manicennui 4y ago
    Yes, I meant Apple TV the device.