I feel the same way about tvOS, but I've not used it without being subscribed to Apple TV, so I don't know if it pushes that hard if you don't have it. Otherwis

I feel the same way about tvOS, but I've not used it without being subscribed to Apple TV, so I don't know if it pushes that hard if you don't have it. Otherwise the default screen has their service's stuff mixed in with other services (if they support that—some don't, like IIRC Netflix) and the amount of promotion isn't worse than if you're in another streaming app and they're trying to show you shows you're already paying for, that they want you to watch—and the actual app menu has none of that, no ads at all.