From the article: Lots of ingredients, minimal nutrition Another way to look at it: You are not likely to find the ingredients that make up most of these food

From the article: Lots of ingredients, minimal nutrition Another way to look at it: You are not likely to find the ingredients that make up most of these foods in your home kitchen. A general rule of thumb: The longer the list of ingredients and the more words most people would need to look up, the less likely it is to be good for you. The shorter the list and the more normal food words on it (potatoes, oil, salt), the more likely it is to be real food and not some over processed food product.