This is basically a pricing problem. G needs to strike a balance between the naked profitability of selling more ugly and dysfunctional ads versus increasing u

This is basically a pricing problem. G needs to strike a balance between the naked profitability of selling more ugly and dysfunctional ads versus increasing user delight by delivering more useful search results. While adding more ads boosts their revenue per search, the concomitant loss in value to the user is driving us away per result. The consequence: the user is increasingly looking elsewhere to escape the imbalance between Google's single minded focus on boosting revenue, damn the user. Many of us have blunted the worst of G search's ugliness using ad blockers, but the polluting of their results by hiding useful content behind myriad lines of useless SEO detritus still dominates, and this loss of value as a utility inescapably poisons their life blood. Until G's management realizes that their salvation lies NOT in blithely driving away customers, and instead strike a better balance by employing filters that better reject the more irrelevant and less profitable noise among their results, they will continue their current march toward oblivion -- as smarter competitors serve up more palatable search fare, and eat Google's lunch.