This is so true. My company uses an Excel-Macro like tech in the product that empowers our customer-care and presales people to actually create features themsel

This is so true. My company uses an Excel-Macro like tech in the product that empowers our customer-care and presales people to actually create features themselves for the user - it is awesome. Not because of the tech itself, but because they understand and can make it so much simpler, faster and iterate 5 times with the customer through the first week of the pilot. For the cost of _asking_ a developer how long it would take to do. What do you think, who gets the contracts even with better margins?