That was exactly what i thought when I read that call: they are aiming for the wrong enemy. I thing you should add Old Media along with lobbying, they are both

That was exactly what i thought when I read that call: they are aiming for the wrong enemy. I thing you should add Old Media along with lobbying, they are both dinosaurs. The way to go about it is this: divert the public's attention from major mass media, give them easy access to information about politics, and promote public discourse. Make politicians unable to hide their actions and intentions, but also train the voters to look into the substance of matters, not superficialities.