I don't know if Google Search is dying. What I do know: 1) In March 2023, I am relying less and less on Google Search. When I do, it is for extremely targeted

I don't know if Google Search is dying. What I do know: 1) In March 2023, I am relying less and less on Google Search. When I do, it is for extremely targeted search queries where I am battling Google's matching criteria to find something that I know exists. This almost always requires creative use of quotation marks and applying suffixes to the end of queries. 2) I am relying more on ChatGPT for a lot of queries. Is it perfect? Hell no. Does it give me wrong information sometimes? Hell yes. But even with that, the answers and solutions given are so much better than trawling through Google search results and trying to separate the wheat from the chaff. 3) I was having a conversation with a family member yesterday. I wanted to direct her to a page on a local government website. I instructed her to Google it. After the phone call I realized that she was likely to search Google for this page and be completely unable to find it, so I just manually sent her the link the page. 4) When I ditched Lycos and Excite and Altavista for Google over 20 years ago it was because of it's simplicity and accuracy. It was because when they decided to start displaying ads, the ads were clearly and transparently demarcated as ads so that no one was confused about what they were looking at. Today, the ads are very clearly intended to blend in with everything else, the simplicity is gone, and the accuracy is no longer there either. I do think Google has lost its way. And I do think there is a massive market opportunity for someone to develop a "search engine for 2023" that nicely blends what is available to us through LLMs and what is available to us through reputable, clean web sources on the WWW so that someone in search of information can simply find what they are looking for.