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> the revenue generated per page view decreases That assumption is worth reconsidering. It may be that fewer ads would just be more expensive to run and would
by brookst 4y ago
> the revenue generated per page view decreases
That assumption is worth reconsidering. It may be that fewer ads would just be more expensive to run and would work out similarly revenue-wise in the long run. The value of lots of ads may be diversification and smoothing out revenue, not increasing net.
- Retric 4y agoIf every single website on the planet had fewer ads then the new equilibrium might be roughly equivalent revenue, but many websites only have a single banner advertisement. So much of the redistribution of revenue would end up on those websites.