A friend of mine was an SDM for something like Alexa grocery ordering, a few years ago. I remember him saying that the additional revenue generated by what the

A friend of mine was an SDM for something like Alexa grocery ordering, a few years ago. I remember him saying that the additional revenue generated by what they did couldn't pay for even a single developer on their team. And it wasn't going anywhere. But hey, management want it to exist so they're all getting paid to do it. Meanwhile, my part of the company at the time (Fulfillment) had projects with 7, 8, maybe even 9 figure savings estimated and we just couldn't find the developers for it because all the new hires were sucked into the Alexa org. I'm glad they're cutting their losses, but Amazon ought to have done it five years ago when it was clear this was never going to earn them additional revenue.