Same. I think the article's title lays it out well. "Amazon's Big Dreams". Amazon wanted to do a specific set of things w/ Alexa and they've found that the m

Same. I think the article's title lays it out well. "Amazon's Big Dreams". Amazon wanted to do a specific set of things w/ Alexa and they've found that the market doesn't want any of that. I'll never buy something through my Alexa, for example. What it could/should have been is the end cap for the Amazon brand in homes. A loss leader itself, but a constant reminder of the value of the company and the desire to keep spending money there due to the convenience it provides. What the article makes it sound like they want is something more tangible. Something that quantitatively generates direct ROI. They'll never get that, or rather, that number will never add up to one that justifies Alexa's existence.