The advertisers care about "brand safety", which Musk completely undermined with his verification changes and the following wave of meme accounts impersonating

The advertisers care about "brand safety", which Musk completely undermined with his verification changes and the following wave of meme accounts impersonating companies. The changes were quickly rolled back to put safeguards and new check marks in place, but by that point a lot of advertisers had already decided to freeze their spending or even stop their campaigns. The wave of un-bans also didn't help. A screenshot was circulating of an Erasmus (student exchange program) ad appearing right under the tweet of a freshly un-banned Nazi, raving against some minority group. I doubt the woke activism made a big difference.