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How much was it him "chasing away advertisers" vs activists pushing boycotts?

by JPKab 4y ago

Pxtl 4y ago
Isn't that kind of the same thing? If you're so controversial that people successfully call to boycott you personally, is that not chasing away paying customers?
jeromegv 4y ago
Does not matter how much activist push to boycott, they aren't the ones paying the bills. There's been activist calls to boycott facebooks for so many years now and it has hardly made a dent into Facebook ads spending because companies know they make a good ROI from IG and FB ads. It's a business decision if you want to keep spending your advertising dollars on Twitter, and if for whatever reason the ROI is not there anymore, then you drop your advertising budget. Why is the ROI not there anymore? You have to ask.
- mschuster91 4y ago
  > There's been activist calls to boycott facebooks for so many years now and it has hardly made a dent into Facebook ads spending because companies know they make a good ROI from IG and FB ads. Usually because Reddit and Facebook actually act on public outrage and close down hate groups.
snowwrestler 4y ago
Companies don’t care how “organic” a particular moment of public outage is. To make marketing decisions, they gauge the impact on their current and future business. If activists get public traction that will affect sales, the company will do something about it.
the_duke 4y ago
The advertisers care about "brand safety", which Musk completely undermined with his verification changes and the following wave of meme accounts impersonating companies. The changes were quickly rolled back to put safeguards and new check marks in place, but by that point a lot of advertisers had already decided to freeze their spending or even stop their campaigns. The wave of un-bans also didn't help. A screenshot was circulating of an Erasmus (student exchange program) ad appearing right under the tweet of a freshly un-banned Nazi, raving against some minority group. I doubt the woke activism made a big difference.
marcusverus 4y ago
The folks pulling advertising aren't responding to activist demands. They're the activists.
JPKab 4y ago
Wow. Didn't realize asking a simple question based on hearing that a bunch of advertisers dropped within 48 hours of Musk purchasing the company warranted a bunch of downvotes. I legitimately had no idea what the answer was, simply asked the question, but apparently forgot that anything Twitter related attracts the axe grinding crowd on here.

How much was it him "chasing away advertisers" vs activists pushing boycotts?

by JPKab 4y ago

How much was it him "chasing away advertisers" vs activists pushing boycotts?

Pxtl 4y ago

Isn't that kind of the same thing? If you're so controversial that people successfully call to boycott you personally, is that not chasing away paying customers?

jeromegv 4y ago

Does not matter how much activist push to boycott, they aren't the ones paying the bills. There's been activist calls to boycott facebooks for so many years now and it has hardly made a dent into Facebook ads spending because companies know they make a good ROI from IG and FB ads. It's a business decision if you want to keep spending your advertising dollars on Twitter, and if for whatever reason the ROI is not there anymore, then you drop your advertising budget. Why is the ROI not there anymore? You have to ask.

mschuster91 4y ago
> There's been activist calls to boycott facebooks for so many years now and it has hardly made a dent into Facebook ads spending because companies know they make a good ROI from IG and FB ads. Usually because Reddit and Facebook actually act on public outrage and close down hate groups.

snowwrestler 4y ago

Companies don’t care how “organic” a particular moment of public outage is. To make marketing decisions, they gauge the impact on their current and future business. If activists get public traction that will affect sales, the company will do something about it.

the_duke 4y ago

The advertisers care about "brand safety", which Musk completely undermined with his verification changes and the following wave of meme accounts impersonating companies. The changes were quickly rolled back to put safeguards and new check marks in place, but by that point a lot of advertisers had already decided to freeze their spending or even stop their campaigns. The wave of un-bans also didn't help. A screenshot was circulating of an Erasmus (student exchange program) ad appearing right under the tweet of a freshly un-banned Nazi, raving against some minority group. I doubt the woke activism made a big difference.

marcusverus 4y ago

The folks pulling advertising aren't responding to activist demands. They're the activists.

JPKab 4y ago

Wow. Didn't realize asking a simple question based on hearing that a bunch of advertisers dropped within 48 hours of Musk purchasing the company warranted a bunch of downvotes. I legitimately had no idea what the answer was, simply asked the question, but apparently forgot that anything Twitter related attracts the axe grinding crowd on here.