I don’t understand why you would do a redesign (and in the past a rename) that takes all the visual distinctiveness of the brand and just chucks it in the bin.

I don’t understand why you would do a redesign (and in the past a rename) that takes all the visual distinctiveness of the brand and just chucks it in the bin. The whole thing feels like a ripoff of cash app’s vibe, the typography comes across as very unserious, and whilst I appreciate that colourblindness is a good thing to design against, that feels like an excuse to justify throwing the baby out with the bath water. I loved the old spinner for instance. Now it feels like a video game loading page. The conversation should go: “wow that’s amazing” “yeah it’s also way more accessible” Rather than: “That looks like shit” “The reason it looks like shit is accessibility” It gives accessible design a bad rep. Edit: I say this as a regular user of wise. I recommend it to other businesses I work with and it gave the impression of a serious professional brand. I wouldn’t feel nearly as comfortable anymore because the branding is much more casual and feels like it’s aimed at consumers & lifestyle biz far more than businesses that want to pay an international invoice.