The real problem is that Google holds an effective monopoly in search, so any digital marketer worth a salt will optimize the crap out of their blogs and pages

The real problem is that Google holds an effective monopoly in search, so any digital marketer worth a salt will optimize the crap out of their blogs and pages to get higher and higher rank within Google alone. This will, in turn, lead to what we see today: a race to the bottom in terms of quality to get the best SEO results. I've found that a mix of search engines give me the best results, I'm trying my best to incentivize competition. If I want super local results anywhere outside the US, I'll use Google+uBlock because that's what it works, but everything else I use Kagi or DDG.