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I never understood how Reddit isn’t an advertising powerhouse. Their users literally voluntarily segregate by interest, but the proper tech never got built out.
by mstipetic 4y ago
I never understood how Reddit isn’t an advertising powerhouse. Their users literally voluntarily segregate by interest, but the proper tech never got built out. Last I checked they integrated a 3rd party solution for that.
- petesergeant 4y agoI would guess they have a huge problem with ad blocking
- margorczynski 4y agoEspecially that places like Reddit attract more "tech-savvy" people who have a high amount of ad block users. Naive web ads on places like that or e.g. Ars Technica is tricky most probably.
- hbn 4y agoI think that was the case a few years back, but these days a lot of casual users are accessing it through the official app and getting served tons of ads. It was a weird moment seeing a reddit comment where someone referred to the site as "this app." Made me feel old.
- polski-g 4y agoThey need to make the ads and relevant HTML look identical to "real" posts so adblocking doesn't work
- brookst 4y agoThis devaluing content to humans, thus breaking what makes the site good.
- oblio 4y agoIf you look at their software dev efforts it should be painfully obvious why they're not a powerhouse of anything :-) They had great product-market fit early on, were boosted by YN, and inertia is a huge thing.
- LewisVerstappen 4y agoYeah, it's an absurdly poorly managed company.
- bigbacaloa 4y agoWhich is why it's still useful.
- LegitShady 4y agoreddit became massive overnight because digg imploded. digg imploded because they tried to turn into an advertising powerhouse.
- ilyt 4y agoI remember how their idea of paid ad was just a reddit post you can comment on. Which was kinda cool from user side but advertisers didn't like people taking piss on them in the comments so they undoed it