Definining her salary is much more difficult. Marketing titles can really vary - what is an associate? What is a specialist? What is a product manager? What is

Definining her salary is much more difficult. Marketing titles can really vary - what is an associate? What is a specialist? What is a product manager? What is a brand manager? There are some brand managers making six figures and some making $25k. Pricing herself out, or under. He just defined the problem; the discussion on finding out relevant / points of reference for the salary negotiations. However, in marketing (as some below have noted points of "pain" in relation to "increased X sales %, saved $ with cost savings streamlining X" etc., may be more definable with her previous experience. More information would be helpful though, as the fields fascinating (marketing).