It's typically used for statements that might otherwise be interpreted non-literally or hyperbolically. Of course the risk is that over time it becomes so commo

It's typically used for statements that might otherwise be interpreted non-literally or hyperbolically. Of course the risk is that over time it becomes so commonplace that it starts to be used itself to connote hyperbole, much like how "literally" has come to mean "figuratively" in many uses. But c'est la vie.