Some strategies to deal with this: 1) Don't A/B test on actual users, instead form a focus group and watch how they use your site. 2) Don't rely on ads for in

Some strategies to deal with this: 1) Don't A/B test on actual users, instead form a focus group and watch how they use your site. 2) Don't rely on ads for income, add a paid subscription option I.E the fremium model.