It also sounds like it’s a bad thing. But one of the standard plays for startup executives is to deliberately create an influx of people and culture from Amazon

It also sounds like it’s a bad thing. But one of the standard plays for startup executives is to deliberately create an influx of people and culture from Amazon, in order to inject fear and grind into an organization they see as too fat and happy. Not only do they believe this effect exists, they lean into it.