"Yeah, but this is Google. They should know better," What should they know better? What's the downside to Google from any names policy they've stated or implem

"Yeah, but this is Google. They should know better," What should they know better? What's the downside to Google from any names policy they've stated or implemented since they started? None to their bottom line is my assumption. How does a few disgruntled hippies (I'm one) with non-Wasp names compare against the bottom line value of total information awareness?