> Why is naming your product after a place that evokes characteristics you’d like to emphasize a lie? Try to replace "place" by "brand" in the sentence above.

> Why is naming your product after a place that evokes characteristics you’d like to emphasize a lie? Try to replace "place" by "brand" in the sentence above. In Europe _places are brands_. Sure, in the US I might want to name my product "Coca Cola chocolate" or something, because of the sweet brown characteristics I'd like to emphasize. Doesn't mean I'm allowed to.